Anonymous Postcard: Claim Detail

Claim No.: 005920080911

Wells Fargo Bank Marketing Department

When I put my card in the ATM this morning an ad popped up on the screen. I've gotten used to this, unfortunately, and can't bring myself to complain about it as a general practice.

My beef is with the content of the ad, which was about planning for one's dreams. It featured a happy couple looking down at a card table that was supporting a jigsaw puzzle. Apparently the couple's dreams involved a trip to Paris, because the puzzle was an image of the Eiffel Tower.

Here's the problem: The tower, which was in the center of the puzzle, was completed. The edges of the puzzle were the part the couple hadn't put together yet. That rang false. Anyone who has ever done a jigsaw puzzle knows that you put the edges together first. It's just how it works.

How can I trust an advertisement about planning that doesn't seem to understand how people get things done? What are you guys trying to say?

Mailed: 2009-05-29

All images copyright Tucker Nichols